B2B Solar Marketplace – In the rapidly growing U.S. solar industry, trust and reliability are the currency of success. Solar power deployments are scaling up at record pace, and by mid-century, solar is expected to become the largest source of generating capacity on the U.S. grid. Yet traditional solar procurement has long been plagued by fragmentation and uncertainty, from dealing with unfamiliar suppliers to the headaches of coordinating shipments and storage. These challenges can slow down projects and erode confidence between business partners, underscoring the need for a more reliable B2B solution.
Sunhub: A B2B Solar Marketplace Built for Trust
Sunhub is a B2B solar marketplace that connects solar installers, resellers, EPC contractors and manufacturers on a single digital marketplace, emphasizing trust at every step. Sunhub likens itself to an “eBay of solar,” enabling safe, efficient buying and selling of a wide selection of available inventory from major suppliers at competitive prices.
Across the broader B2B landscape, online marketplaces are growing rapidly. Combined marketplace sales are projected to reach $351 billion in 2024, up 35 percent from the prior year. Sunhub applies this model to the solar industry with a focus on verified suppliers, secure payments, and end-to-end logistics support to build confidence in every transaction.
The Booming Solar Market and the Need for Trust
In 2024, the U.S. installed nearly 50 GW of new solar capacity, a 21 percent increase over 2023. Solar accounted for roughly two-thirds of all new generation capacity.
Rapid expansion puts pressure on supply chains. Industry analysts warn that procurement challenges could hinder growth if installers and EPCs cannot reliably obtain components. Reliability in procurement is now essential to sustaining market momentum.
Verified Suppliers: Ensuring Quality and Trust
When buying solar equipment in bulk, trust in the supplier is critical. Traditional procurement often required installers to vet suppliers themselves, risking quality issues or counterfeit components.
Sunhub addresses this by partnering only with vetted, reputable sellers. Every supplier undergoes verification, ensuring buyers interact with established manufacturers or authorized distributors, not unknown brokers. Sunhub also moderates negotiations in-platform, keeping discussions professional and confidential until deals are finalized.
A key example of supplier quality is Sunhub’s partnership with Canadian Solar, enabling access to tier-one components. Sunhub connects buyers with top-tier products backed by financing solutions and project support.
Secure Payments: Safeguarding Every Transaction
Solar equipment orders often involve large-dollar transactions. Payment security is essential to prevent fraud and ensure fairness.
Sunhub provides a secure payment system where funds are sent through the platform and held until contract conditions are met. Sunhub acts as a neutral custodian, ensuring sellers are paid and buyers receive goods as promised. This eliminates the risk of failed payments or unfulfilled orders.
Logistics Support: Delivering Equipment On Time
Logistics is a major friction point in traditional procurement. Coordinating freight, warehousing and final delivery can delay installations and inflate costs.
Sunhub provides logistics support to assist with storage, freight coordination, customs navigation and final delivery. This ensures orders arrive on schedule and in good condition.
By supporting logistics, Sunhub helps prevent project delays, reduces risk and simplifies supply chain execution.
Traditional Procurement vs. Sunhub
| Aspect | Traditional Solar Procurement | Sunhub Marketplace Solution |
| Supplier Vetting | Little to no verification | All suppliers pre-verified for credibility |
| Pricing and Negotiation | Opaque quotes; markups | Transparent listings and in-platform negotiation |
| Payment Security | High risk with upfront transfers | Escrow-style secure payments |
| Logistics and Delivery | Buyer handles coordination | Sunhub arranges storage and delivery |
| Contracts and Paperwork | Manual, inconsistent contracts | Auto-generated digital contracts |
Conclusion: Building Confidence in Solar Commerce
As the solar industry expands, a reliable B2B marketplace is essential. Sunhub’s approach removes traditional procurement friction by verifying suppliers, securing payments, and supporting logistics. This allows contractors, developers and resellers to focus on business growth rather than supply chain challenges.
Ready to trade solar with confidence? Contact Sunhub to join as a verified seller or begin purchasing equipment securely.